This photo shows the aisle-end display of kids magazines at WH Smith’s Zoodle store in Melbourne. It’s terrific. Anyone shopping for kids titles would feel that they could find what they are looking for from the range featured in the display.
I’d encourage newsagents to include an aisle-end feature of kids titles in their in-store marketing program to reinforce the newsagency as the place to purchase kids titles – and that you have more than shoppers will see in other retailers.