A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Terrific newsagency counter opportunity from Pilot

penunitI like this small counter display unit for the Pilot erasable pen. The small footprint, understandable pitch and sample pad for shoppers to try the pen for themselves make this something to try at the counter. We’ve had it out for a few days and the pen is selling.

We don’t often place stationery at the counter of the newsagency. It’s good when a supplier packages it in a way that makes giving the premium space an easy decision.

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Stationery

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