While on a stationery theme, our stationery sales were up 33% in the December quarter with the stand out successes being
- Address books up 96% – $600 in growth.
- Desk accessories up 77% – $1,500 in growth.
- Pens up 21% – $600 in growth.
What makes the sales growth even more valuable is that our stock investment has not changed – our return on inventory investment has increased.
Located in a less than ideal aisle in the store, stationery works well primarily because it is brand focussed, clean, well laid out and very shoppable. In addition to unit sales growth, revenue is up because of the higher mark-up we now apply to stationery. Since most people shop with us out of convenience, we apply a convenience premium.