Officeworks is promoting and extraordinary offer as part of their in-store, outpost and advertising Back to School pitch: find and identical item on a quoted school list at a lower price and we’ll beat it by 20%.
Newsagents competing with Back to School need to be aware of this and the conditions associated with it.
I don’t participate in Back to School as I find more profitable to invest in promotions others are not running this time of the year.
While I understand the theory that cheap Back to School product will show you as competitive, I am skeptical that those whoppers buying based on price will think first of you for their purchases through the year – unless you advertise on price all year round as Officeworks does.
Back to Officeworks: be aware of their offer and have a plan for competing with it.
Compete with Officeworks? Easy. They are selling UHU 40g single pack for $4.15!
Unfortunately customer go to Cairns and buy at Officeworks with out any price comparison. They just think they are cheaper. I have had them come back and tell me how much cheaper we are but too bad so sad the money has been spent! I stress every year over this but usually do pretty well out of it in the end. They P me off when they just come to me for text books though.