When you check in for a Qantas flight using the self service terminals at the moment, an ad for a News Corp. digital product is on the screen while your details are searched out. In Sydney yesterday it was The Daily Telegraph app being promoted.
it’s a smart move by News, targeting the right market for a mobile product.
Newsagents need to take in and consider these moves as they plan for 2015 and beyond. The best way to learn what newspaper publishers are planning is to look at their actions rather than listening to their words.