I didn’t expect the Santa shopping bags to work for us but they have – in yet another reminder that I am not my customer.
One lady bought one on the weekend because she had to have it to get into the Christmas shopping spirit.
Successful retail is about having the right products in the right location at the right time. Those three factors are far ahead of price in importance – as the sales of the bags show.
The best successes are from products we are not known for that are easily purchased on impulse.