Sweet is one of those magazines that an get lost in the sea of titles we have in our magazine department. Whenever I see it I place it at the front of the fixture so the full cover is on show. This premium placement is even more important at Christmas as shoppers search the magazine department for gifts for family and friends. Food titles are especially popular and Sweet is a title we often recommend because of its uniqueness and quality – it’s a title through which we can show off our point of difference.
I love that customers buy magazines as stocking fillers, it’s great for our sales and its a nice thing to have when for the after Xmas chill out.
Another beautiful magazine we are picking up some sales on is called Flow GG $14.99 (printed in Poland).
I had a customer buy $70.00 worth of magazines to send to family who live out west of Boulia ( out near woop woop !) They love to be able to sit down and read on Christmas Day.