Sales of socks have been excellent for us since we put the stand in a few weeks ago. Initial stock sold, we reordered and it is selling too.
I’m sure most people purchasing the socks did not come into the newsagency with this in mind. The success is an example of the value of a diversified yet thoughtfully selected mix of products placed tactically on the shop floor.
Just having the socks is not enough. They need to be in the best location – and that is not necessarily the busiest location.