Here’s how the top-heavy (with the free sunglasses) current issue of Marie Claire looked in one supermarket yesterday. Not a great ad for the magazine. In our own case we had to allocate double the space to the title to accommodate the gift. Publishers need to do better.
It is ridiculous to put such a bulky item on a magazine. Just how many people ever buy a mag for the free item? We can’t display more than two so what do we do with the rest?