We are seeing strong boxed Christmas card sales ten days out from Christmas. Boxed cards are currently tracking at 37.40% of total card sales over the last four weeks and that’s up 21% on 2013.
FYI we are not discounting them and will not until after Christmas.
Boxed cards are on the lease line, facing into the mall. Plus we have a small selection at the counter for impulse purchase – as shown in the photo. This counter range is adjusted every couple of days.