Olaf is the character people are loving this Christmas from what I can see. Whether it’s a plush item, a card, collectible POP! Vinyl or some other thing, if it is of Olaf, people love it. While the initial wave was kids who were into the movie, we are now seeing adults purchasing items, especially the collectible lines.
Identifying the multiple shoppers for an item can help you finesse your pitch through placement and through shopper dialogue.
We are making the most of the Olaf opportunity by ensuring we have good stock from a diverse mix of suppliers.