Here’s the front of one of my shops as it looked two days ago. I am posting the photo here to show what we are using facing into the mall to attract shoppers. What you can see in the photo will be different to what is in place next week – we constantly adjust the message.
This is the shop that is tracking 15% year on year revenue growth and a significant Gross profit realignment away from the traditional newsagency Gross Profit of 28% to 32%.
While there is now reasonable discussion in the newsagency channel about the need to attract new shoppers, there needs to be more discussion about shifting GP from the traditional to a new model. The better your GP the more you can weather peaks and troughs in traffic flow.
This shop does not have lotteries. It does not have tobacco products. Newspapers are half way down as are magazines. Newspaper sales are up 13% year on year (units) while magazine sales are up 10% year on year.
Our goal with the shop front is to attract people who wander in for a browse. Thanks to layout and shop floor engagement plenty of these purchase on impulse. We then rely on our loyalty program to bring them back.
Click on the image for a larger version.
Just stunning. Well done to your team.
Thanks Cameron. They do an excellent job creating a compelling offer in a highly competitive environment.
I love the colours. A much more attractive and tempting offer than I am doing I am afraid.
If only I had the space. A narrow front on the main street with very few windows limits our display prospects.
The front of this shop is the result the planning and management of three guys without VM experience.
Shop looks great Mark. I wish all newsagency’s looked as professional and took as much pride. It would do the industry the world of good!