Our team members are encouraged to regularly play with the kinetic sand we have on display. The photo shows a display from Wednesday.
We have found that the better the display the more it is noticed and the more it is noticed the more people play with the sand and the more they play with the sand the more we sell.
Playing = sales!
Our job as business owners and managers is to encourage our people to do things they like that help the business. They enjoy their work more and we reap rewards from this.
While kinetic sand is in many more retailers today than when we started with it a year ago, our sales remain strong in part because of displays like this. the majors don’t pay this level of management attention to a product that demands interaction on the shop floor. the majors would prefer the supplier to send someone in to create the displays. Haha.
My husband had a ball flying Little Helicopters around the shop but in the end it was getting a bit costly as he was not a very good pilot. Still he sold a good few.