Here’s the Tatts (SA Lotteries) fit at an On The Run outlet in Adelaide. On The Run is a statewide convenience operator selling fuel, food, toys, cards, some gifts, magazines and Tatts products. This is a small footprint counter deep in the store, on the back wall.
I’d heard about the small footprint approach they had approval for and wanted to see it for myself. It looks good – certainly noticeable from inside the 250 sq m shop.
Here is the signage you see as you enter the shop from the fuel area. Again, professional, a clear message.
I like the connection between this sign and what is at the counter.
Maybe is Tatts concentrated on facilitating consistency in messaging newsagencies rather than forcing shop fits that are bigger than they should be and bigger than is financially justifiable newsagents could grow sales.
The different rules demonstrated for representing Tatts products in newsagencies versus bigger groups like On The Run is concerning and needs attention.
If I was involved in representing newsagents I’d be collecting photos like these and collating information about the diversity in standards. I suspect there would be evidence supporting a case for fairer treatment of newsagents and for reducing their capital investment in regulation shop fits.