Check out the office supplies wall I saw while looking at retail in China earlier this week. It’s unlike any office supplies wall you’d see in just about any retail shop inAustralia, except Typo. Impressive. Inspirational.
The shop was busy.
Years ago, newsagents would have called this more of a social stationery range. Today, it’s a volume business for several key demographics we struggle to serve.
While I am not going into detail here on how to create this offer here in Australia, the purpose of this post is to call out to newsagents with another example of how everyday stationery focus is shifting.