As if we did not have enough Christmas food and related magazines. I noticed today the Thomas Dux Christmas magazine. Consumers are spoilt for choice when it comes to Christmas food titles – I reckon more now than ever before yet I suspect overall revenue is not up. I may have missed this Thomas Dux title – let me know if it is scaled out to any newsagencies.
Given that Thomas Dux (the store chain) is owned by Woolworths, I doubt that the magazine in question is going to be sold in newsagents.
We had one the other day that was a Recycled Christmas Womans weekly cookbook that had Aldi featured in the first few pages. I suppose this is an easy spin for the publishers to tack on few pages and sell to Aldi. This sort of action does not lift this category and dilutes the quality.
Jonathan I would not be surprised if it is sent given that we already got other supermarket associated titles.