We make thoughtful use of our customer displays connected to our POS software, carefully selecting what we show and when. Sometimes displays appear based on products purchased while other times we promote opportunities unique to us.
One effective promotion for us this one supporting discount vouchers. Other than the over the counter pitch, this ad on the digital customer display is the only mention of discount vouchers inside or outside the business. The ad on the display reminds shoppers to look for vouchers they may have. It also reinforces the pitch we make when we hand over a voucher.
Integrating an over the counter pitch with a visual cue such as what is showing on the digital customer display can increase customer awareness and from this flows engagement.
We don’t have any other digital advertising in the business as I only want to promote products available in my shop.
Note: I expect any POS software could offer what I am writing about here.