We have Frozen products from five suppliers. While everything is selling well and we’ll sell out, the Hallmark sound cards with the Let It Go song from the movie is the hero product. We have ordered more stock and are certain to order more again next week.
Frozen is the licence of 2014 and having not only this card and the rest of the licenced products on the Hallmark stand but Frozen products from plenty more suppliers has enabled us to do well from the opportunity.
To those newsagents who ask how can I grow my business? or how can I make more money? here is a perfect example … engage with popular licences with products from multiple suppliers so that you have a depth to your offer. Stay away from the cheap crap as when it comes to licences, quality matters. Price is less of an issue.
You have to chase the product. If you get on a bandwagon like Frozen only when a rep comes to you you are most likely getting on board too late.
This is an excellent example of how to grow the newsagency. That said, be careful with Frozen as the market is saturated with product and you don’t want to be left with items once the craze has passed.
If you have not seen the movie and have no reference point for the Let It Go song, watch the video of the song here.