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Too many Christmas food magazines

magsxmasWe have too many publishers publishing Christmas-themed specials. Some are publishing two and more. While I understand that publishers see this as an opportunity to extend the reach of their brand, we retailers need space to do the titles justice.

Our shelves are overflowing with Christmas themed titles.

I doubt we will see a net increase in sales of Christmas themed magazines. The extra range is driving churn among the titles and not making us any more money.

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magazine distribution

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