I was browsing the Christmas card spinner at Typo in Brisbane late yesterday when a staff member said hey, right now our Christmas cards are five for $10, it’s a great deal. Her delivery was exceptional, if felt like a personal recommendation. It was perfect.
Christmas cards five for $10. These are hip cards too. They look like designer cards.
I wondered if Typo’s Christmas card sales were slow and this was their was of picking things up. Then I noticed the collateral promoting the offer – professionally printed, down the side of the spinner. No, this offer was part of a plan all along.
Typo is using Christmas to extend the reach of their businesses, to educate more that they are an ideal destination for people looking for greeting cards.
It’s working – from in front of the shop I could see it was packed. I counted twenty-five people shopping, all under 40.
If you get a chance, check out the tough competition at Typo, they are doing it well.
As newsagents this is the age group we need to be targeting alot more
I was in Typo on Sunday with my 13 year old (she loves the place). Their upsell at the till was very good. It didn’t feel pushy and was relevant to the time of year (gifts for Christmas). I was impressed.