Picking up on my post yesterday about the new customers I attracted when I put Henry in the front seat of my car to drive him from the shop to the office here is my newsagency marketing tip for today …
Grab a products and take it for a proud walk outside your shop. Of course, the product needs to be big and noticeable. It also needs to be something you would not usually be seen carrying. Plus it should be something that makes people feel good.
A nice big plush item works well – as I found with Henry. A collection of Doctor Who memorabilia could work as could a large Frozen doll or a stack of calendars with a cute dog calendar facing out for people to see.
The point here is fort you or a team member to become a walking billboard without you being seen to be a billboard. Subtlety is the key here. The more real your action in walking the product the better chance of someone engaging with you.
As I found with my time with Henry, people who otherwise might not see you notice, they talk to you.
This is an easy to try marketing idea that costs nothing but a bit of time outside your shop enjoying the sunshine.
With onsies my juniors went for a walk wearing them through the complex then into woolies ,sometimes they would even wear them to work ,definantly sold a few that way .
Awesome idea Shaun. Probably great for morale as well. What a fun work place.