We’re having terrific success with Disney products from a range of categories including these books. This stand in the photo is one of several pitching Disney products including Frozen licenced products.
Frozen is an excellent way we can connect magazine, gift, toy and card sales and thereby maximise the basket opportunity.
While some everyday suppliers to newsagents have frozen products, you need to engage outside the usual mix of suppliers to our channel to make the most of these opportunities. This is an area where proactive marketing groups can make a difference for newsagents – by curating ranges and opportunities around popular licences.
I’m in a centre competing with majors who are well established in this space and while competition is tough, that we are able to pitch into their space is working well for us.