A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leverage the zombies opportunity

magszombiesThe latest National Geographic should be placed by newsagents where people can see the full cover. If you have calendars, day-t-a-page and other collectible items from The Walking Dead tv show, place them with the magazine. This is an excellent cover that we can use to drive incremental sales of the title.

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