We started selling the new range of Grump Cat products as we were putting them out this week. Customers love this little cutie. With the moving coming out and plenty of social media coverage, the Grumpy Cat is well-known and very popular.
This is another example of leveraging a worldwide brand to drive impulse purchases. Shoppers purchasing the Grumpy cat are not coming in with this purchase in mind.
The more we leverage known brands in our businesses the more we can drive impulse purchases and make our businesses more meaningful to a broader cross-section of shoppers.
hi mark, where can i purchase the grumpy cats? can u email me at david@tradingpost.nlk.nf
thanks.
Done.
The solution to the problem is for advertisers to demand pricing based not on how many copies get printed but instead on how many copies actually get sold. Then publishers have an incentive to only print copies they can actually sell (since they wont get paid for unsold stock) and distributors have an incentive to only distribute product that will sell (since publishers wont want to pay distributors for product that distributors don’t sell)