I saw a good example of the power of the Disney Frozen brand Thursday when visiting a newsagency. The two stands of Frozen product in the photo were a magnet for kids and those buying for kids.
Placing the two stands together is a smart move as together they are more visual powerful than if apart.
Some newsagency marketing groups are offering their members access to Frozen product from plenty of suppliers – five at least. This allows those stores to sell a strong story that competes with the majors.
Price is not an issue as the bottom feeding deep discount stores are not heavily into this brand yet.
If you are do not have Frozen products on your shop floor you are certain to be missing out.