I got to see the Exclusive to Woolworths gift with purchase stand from Bauer first hand this week. It’s impressive in terms of the stand itself and the gift. While I am not a consumer of the promoted titles, I expect the promotion to work for Bauer and Woolworths.
This practical and shopper focussed offer is what Bauer should promote in newsagencies and not the Connections points program. Giving Woolworths a competitive advantage will not end well.