Our 2015 diary sales are up 160% compared to sales of 2014 diaries to the same time last year. This is off a good base.
The one change this year over last is the placement of some diaries in front of newspapers and magazines. We have the space for this placement following the removal of two magazine fixtures a few weeks ago.
While Collins diary sales are up it is our fashion diaries that are benefiting the most. They are located on the other side of the table – out of view in the photo.
We source diaries from several suppliers covering business and personal needs. Stock starts out on the floor in August and builds in September.
Our experience this year is that placement is key to driving diary sales.
I wish!