I was asked last week in response to my post that we had cut 250 magazine pockets and no titles how we fitted magazines. This photo shows how we fit in UK titles. In the top row we have eight titles in three pockets. This is more efficient.
This photo shows how we are fitting in more car titles by placing titles over each other. In the lower row we have four titles taking up two pockets – still very efficient. We do this with food, UK, music, photography, cars, motorcycles and craft sections – not not all of craft.
This approach works best when done in segments where shoppers will look for the titles they are after and where the full cover is not as vital.
It is important to note that we give titles displayed in this way time in the spotlight with a feature placement elsewhere – to try and reach people not currently purchasing the special interest titles.
I’m surprised that you give so little space to Hello magazine Mark – although it is a UK title it is now printed in Australia and the issues Newsagents receive are the current not weeks old. Since I have given it full display by Woman’s Day / New Idea we have doubled weekly sales bucking the trend of all other weekly titles..