The young girl was giving her dad a hug as she said this right after purchasing another Beanie Boo on Saturday morning. Thanks Dad! That’s twenty-nine I’ve got now.
While she was a joy to see, it was more moving to see the Dad’s smile.
After completing the purchase they stood at the display talking about the next one to purchase.
We know they will buy from us because they use the discount voucher from each purchase for the next purchase and because we have the best range in the shopping centre – better than Toyworld and the majors who stock the same brand.
Watching father and daughter was a reminder of the value of the habit based shopper who relies on your business to build a collection. Understanding the role we play for them helps us be better retailers. It also makes us more aware of allied opportunities.
Being known in a region as the go to supplier for collectors is an excellent loath through which to redefine your newsagency business. Some have been doing this for years while others will read about it here for the first time. We can grow our businesses – by being engaged retailers.
I sensed from the nod and smile as he left that the dad is grateful we provide this opportunity for him to share with his daughter.
I really enjoyed the article. The only thing missing is the name of the store. Could you please provide me with the name of the store so that I may take my daughter there? Thank You.
Dee this was at newsXpress Southland in Cheltenham Victoria.