There are plenty of exclusive to newsagents competition opportunities that we can leverage to market our businesses. The keys to success are knowing which competitions are exclusive and good supplier support.
Promoting these competitions position us competitively to others nearby selling the same products. The competitions are a point of difference for us – if we fail to make the most of these opportunities we lose out – more fool us.
I embrace these opportunities and promote them with the products they are supporting and elsewhere in the business – to get the most from the point of difference opportunity. With one Coles a few metres in front of the entrance to my newsagency and another around the corner and a couple of minutes away, any opportunity to demonstrate additional value in shopping with me is worth it.
The WIN! A SHARE OF $10,000 FOR CHRISTMAS competition from Pacific Magazines is one such promotion through which newsagents can promote a valuable point of difference over other magazine retailers. We are promoting it at the counter, with the magazines supported by the promotion and on the lease line – facing into the mall.
This is my marketing tip today – actively embrace every promotion and competition that is exclusive to newsagents. Use them to show off a point of difference for your business. This is low cost marketing at its best. The more we embrace these the more suppliers will run them.