Halloween 2015 saw an increase of just over 10% of Halloween 2013 in terms of revenue. It accounted for just on 6% of total October sales.
What is also interesting in our October numbers is that Christmas revenue is already very strong and well up on last year. Calendars are up 185% off a terrific base and cards are up 17% off a terrific base. Magazines slowed but they are still up 2% in October year on year. Stationery is up 19% and plush is up 34%. In October for everyday plush (non premium lines) we did more than $7,000.
Halloween played a role in growth in other departments thanks to the additional traffic it attracted. It is a vital season for us.
Footnote: I am posting this to reinforce that we make our own success. We can grow our newsagency businesses through our buying, product placement, promotion and management. Every day matters.