Check out the display a colleague sent me of a display at a Woolworths supermarket offering and exclusive to Coles gift with purchase for a range of titles.
This is a stunning stand promoting an excellent gift. It’s certain to drive sales of the promoted titles in Woolworths.
It is disappointing that Bauer promotes supermarkets ahead of newsagents with opportunities like this, shopper competitions and discount magazine bundles.
Every magazine customer lost from the newsagency channel to supermarkets is a cost to us beyond the loss of Bauer title sales.
The pie tray gift offered by Bauer is excellent. Getting the gift with purchase right and promoting it on a good stand with good marketing collateral can drive sales – as the exclusive to newsagents Christmas tin with Better Homes and Gardens has shown.