We have this miniature licenced Rolling Stones merchandise as a feature among our male gifts. It’s part of a broader rand of licenced products from several suppliers that we have sourced for music fans and for collectors of specific licenced merchandise.
We sell cards for guys so why not gifts?! Too often I hear newsagents say male gifts are a challenge. They not if you think about it laterally. Male gifts are not as obvious nor is the segment as well served as is the case with female focussed gifts.
Get your male gifts right and sales surge as gift shops often ignore the opportunity.