21st Century Media, through distributor IPS, next Saturday launches Australian National Review, the print version of it’s news website 21st Century News.Here is a video which positions the new newspaper:
Saturdays are the print media battleground of the month.
Sadly, I believe that newsagents are being used and abused with the latest 2 new national papers.
The Saturday Paper was launched on the eastern seaboard and I requested copies to be sent to SA. I got 10 and built it to
31 within a couple of weeks but now that they have used us to launch the paper and show what it looks like in a retail (costing us of course) setting they are already pushing subscriptions (and I understand that).
It is frustrating to have this happen time and time again but with newspapers in decline I don’t think we should be expected to launch their product with a view to losing customers immediately to the digital copy.
It really is only giving them free advertising in our retail space.
I am rethinking this space on a daily basis.
Has anyone else who got the 1st edition not get the 2nd edition today? We have been invoiced for them but none arrived Cannot get the newsagent login on the IPS website to open (no surprise) to find out whats going on
message on XchangeIt – it’s been delayed till Monday.
thanks Judy
didn’t get any today either