I get a kick out of displays I see in international airport duty free stores. They teach plenty about visual merchandising.
This Andy Warhol themed Absolute display is a good example. The detail in connecting the floor mat and the lamp cover, for example, is excellent. The layering of the elements on the display gives it a depth which works very well. The brand is the hero – as should be the case with any retail VM display.
Newsagents could say this type of display is not appropriate in our type of business. I know of newsagents who would disagree, newsagents who enjoy sales success from similarly stunning displays in-store and in their front windows.