A team member created this display of Halloween-themed Mickey and Minnie Hallmark Itty Bittys at the counter.
I love Mickey and Minnie cascading out of a cauldron watched over by a spider, spilling across the front of the counter.
I call this retail theatre because it tells a story and represents movement. It is not your usual static counter display. It makes the products more noticeable and more appealing.
We need to create different displays like this if we want different outcomes at the sales counter. By different I mean better. By outcomes I mean sales.
sales come from grabbing shopper attention, interrupting their line of sight and through thoughts. This display is doing that. People are noticing the Itty Bittys, picking them up and purchasing them.
the products themselves provide a safe and fun way with engaging with halloween. The Disney theme is key here.
Average displays generate for us average results and that is not a win for our businesses. We have to lift our game, if we are to commuter effectively. Displays like this are a small part of what we have to do.
Next time a new display is done in your business, stand back, look at it and ask yourself – is this average or is it a fresh approach that will deliver an above-average outcome?
The days of the average traditional newsagency are over. We have to each play in areas that work for us in our own situation and we have to do this by being creative and playing outside the rules that have been traditional for our types of businesses.
I love this display and am proud to have it in my shop.
I have loaded a high res version of the photo so you can see how the display has been created.