Placing a spider on his polo as shown in the photo immersed Chris at one of my newsagencies into Halloween in a way that is fun for plenty and scary for some.
This is a terrific marketing initiative in that it encourages engagement in-store with a category of products many shoppers may not have come in to purchase. Even if it gets one shopper a day engaged with Halloween products who otherwise may not have it’s a success.
The added benefit is the customers who are taken aback. Their momentary fear is quickly followed y a smile and that, too, is good for business. Were the shop where we don’t take things too seriously.
It’s not new to engage on our uniforms with seasons. I like the subtlety of the spider over the usual dress up.