Bauer Media has emailed newsagents with details of a new format of AWW cookbooks to go on sale from October this year.
The notice from Bauer focusses on the positive and ignores the negative. If I read the flyer right, these new format cookbooks will be two and a half times thicker than the current cookbooks. They will take up more space. Space costs us money.
The flyer notes an improvement in revenue of $2.00. Than pans out to an increase in GP of 15.44%. If I am right about the space requirement newsagents will be worse off with these new format cookbooks.
I am able to satisfy customer interest in cookbook titles with proper books off of which I make between 40% and 60%.
Network needs to respond positively to newsagents who want to opt out of receiving these cookbooks.
Should be able to opt out. I have no room for these cookbooks so early return immediately. I asked not to be sent any but they said that was not possible and they could only stop for 3 months and then i must phone again and wait on line for someone to answer etc etc. So I just rip the tops off and return. What a waste.