I have been fascinated to see pet groomers in action at the Pet Expo pet industry trade show in Sydney over the last two days. While I am concerned for how some dogs may feel about being groomed, the groomers were absolute professionals, doing excellent work. Watching them in action I realised this is a marketing opportunity for all newsagents.
Contact a local small business pet groomer. Invite them to run grooming demonstrations in-store one Saturday. Promote it in advance. Surround their demonstration area with dog calendars, magazines diaries and gifts.
By doing this you offer an interesting and appreciated service, attract new shoppers, show off products you have for dog lovers and help a small business like yours grow.
Groomers I have spoken with have said they’d jump at this opportunity. While it’s a cliché, this is a win win. From your perspective, having products to leverage on the day is vital.