While email communication is not popular with millennials, it remains a key method of communication in business. Too many newsagents treat email as a secondary channel and miss out on opportunities as a result. managed well, emails can be efficiently handled and helpful to your business. here are some tips to make the medium more useful:
- Make email accessible: on your computer, tablet and phone.
- Check your emails at least daily – preferably four or five times a day.
- Scan emails to quickly understand value and relevance.
- Delete as you go. If an email is not of interest, delete it. Don’t think twice about deleting.
- Use folders to organise your emails by category.
- If you can delegate an email, forward it right away.
If you write emails yourself, keep them short and on point. Essays leave the reader wondering what you wan thyme to take away from the email. Use bullet points or numbers for key points. Do not use CAPS as that’s like screaming.
Invest a bit of time several times a day and make emails work for you. Stop missing out on opportunities.
No newsagent can afford to say I don’t do emails. It’s like saying I’m from another period in time and will live my life here as if I am back in that period.