Macarons are everywhere these days. These once hard to find tasty treats are being sold in many different businesses. This is why I liked the retailer I saw in London yesterday – they created a retail space that made the product the hero, that made their macarons have a sense of difference over the macarons you could find elsewhere. The gold cave fit out sets high expectations.
If our business is average in its layout and look shoppers will expect an average experience. If, on the other hand it is different and we own the difference, shoppers will expect a different experience, one they are more likely to remember.
This is crucial in retail today.