The presence of electronic cigarettes in retail in the UK is big, very big, compared to Australia. There are specialist retailers like the VIP outlet in the photo as well as placement of e-digs in existing retailers. Plus there is plenty being spent on outdoor advertising and sport sponsorships – amid controversy. Tighter restrictions on electronic cigarettes in Australia currently reduce the value of this level of investment. What has surprised me the most in the UK is the stand alone e-cog retail businesses. I wonder if that is more about education as this stage of the product’s life.