Info just in from Network Servcies on a special edition for eastern seaboard states (excluding far north Queensland) of Woman’s Day out tomorrow:
There’s an additional Woman’s Day being delivered tomorrow to replace the stock that is currently on the shelf. It’s the same magazine, but with a 16 page cover wrap of George Clooney’s wedding.
It’s going out as a redistribution, so it will have the same bipad and issue code.
It was run after Monday’s XIT file release, so the files for this stock will be out in the late file batch this evening (after 6.30 PM).
Weddings are big sellers, so stores can expect almost a full supply of what they usually receive of Woman’s Day.
I can foresee complaints from customers who have already read or purchased Woman’s Day. A 16 page wraparound will not be worth a full cover price to some.
We were just asked for this by a customer who had heard about ‘Womans Day with GC cover’, I wonder has it hit the newsstands in Sydney or at the airport today.
I am disappointed with Hello magazine being late again – the issue with Brad & Angelina’s wedding was delayed and now the same with the Clooney wedding. Our sales of Hello have increased since it has been printed in Australia bucking the trend of most other weeklies
Same in SA Steve. We left the current Hello mag up as we were told the new one won’t be out until Monday (which will mean Tues in SA as it is a public holiday).
One customer accused us of deliberately leaving the current one on the shelf so people would think it was the GC wedding one (George was on the front).
We will now only have Tuesday and Wednesday to sell the wedding Hello before another arrives next Thursday.
Totally unacceptable when it is a strong
selling mag.
We received 2 yes 2 only of the special Womans Day today so my excitement is waning a bit.
We normally sell 36 per week.
Is this selling?
Several stores I have spoken to say no.
It’s selling well. We were given another 30 on top of our initial 31 of the first issue and have sold 80% of the total with the weekend to come. HELLO being delayed has no doubt helped sales of WDay.