We have a three step approach to pitching our 2015 diary range – in part because we don’t have space for one big display and in part because we know that pitching to shoppers several times in a visit helps drive sales.
If you look carefully at the photo you can see our layering approach in action for 2014 diaries. The diaries are placed in three locations: two floor display units, on a column and on the wall.
If we had the diaries in one location we have one shot for them to discover. Also, that approach requires a larger single location space commitment. Our approach makes better use of smaller space spots. Plus it situates the diaries such that more shoppers will see them.