I’m thrilled with the sales of the My Little Pony products we have got in. They are appealing to a different shopper than the other plush we have in store – including the Bronies I wrote about almost a year ago … a non-traditional plush shopper.
We have them on the lease line – to attract traffic in this business school holidays season … and they are doing just that. I wasn’t sure, I thought the current interest may be fading. That does not appear to be the case.
The good news is the traffic they are generating leads into sales of other items.