It is a challenge for card companies advertising their cards in industry journals. Cut through is difficult promoting products that often need to be see in person to be appreciated.
Card company is Spirit cleverly using their irreverent cards in an ad in the latest Greetings and Gifts magazine with excellent effect. Their ad gives us the can they really say that? thought by showing off what makes their humour range different. Good on them – their cards sell well and their spinner attracts people looking for some entertainment.