I love the use of Vine being made by the publisher of Empire magazine. Check out the Vine video – 6 seconds – they have done for the latest issue of this terrific magazine.
Vine is a brilliant platform for this type of social media promotion.
Their tweet mentions newsagents:
Empire’s #Interstellar issue is finally here, both in newsagents and on iPad and Android. https://vine.co/v/OZzbzFIZZBO