For months now we have been selling meerkats from several suppliers as part of a campaign to leverage the popular meerkat TV commercials that have been running for several years. People are buying the meerkat figurines and plush solely because of the TV commercials.
Our most successful location has been the counter – yes, people will spend $20 and more on an impulse item like this if it’s something they like.
Who would have thought that an ad campaign for insurance (or in this case I believe insurance comparisons) could have such an impact.
I bet more people would remember the Meerkats than would remember the insurance comparison website…
I must work for the insurers Jonathan, the campaign is in its eighth year.