A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Off location works best for this new partwork

locotrainWe have been promoting the launch issue of Great British Locomotives Collection with train magazines and it’s from here, on the floor in front of the train magazines, that we expect to sell out. There is nothing special about the placement other than the location itself.

I share the frustration of others about the partworks model. Rather than complaining about it or trying to fix what they will not fix, I make the most of the opportunity with as little cost as possible.

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