Walking past a pet store near my newsagency Friday and in awe of the people crowded around looking at new puppies in the window I thought I want those eyeballs looking at my shop. I soon realised how I could do that.
Local pet rescue services are always looking for people to take abandoned animals. Why not invite them into the newsagency one day each school holidays or every couple of months for a display of animals available?
While there may be a couple of landlord challenges, if you do this as a charity exercise for a local respected animal rescue service you ought to be able to overcome any objection. Then you’ll have people stopping and looking at the cute animals, donating to the cause and hopefully connecting your business with this good deed – and, maybe, shopping with you.